[Tfug] Web 2.0 for business?

[Paul Steinbach]

Opportunity for collective brain dump....

Sam Levitz has set up a Jive sandbox.  Jive is an attempt to translate 
the success of Web 2.0 tools like Facebook, Twitter et al to creating 
business communities.  From what I have read, the utility of such tools 
for business has been unclear at best. 

It appears to me that the swing to smart phones and portable phones will 
lead to people expecting to make instant contact with anyone who 
provides any service to them.  Companies without well-designed tools 
will be at a competitive disadvantage.

What do you predict will happen with tools such as this?  What features/ 
functionality will prove most useful?  Which non-technology companies 
seem to be doing such things well?  How could this help an old-fashioned 
brick-and-mortar company?
 
Full Disclosure: Any great ideas may be shamelessly copied and 
implemented for the benefit of the company.  Some would say we need all 
the help we can get.

-- 
Paul Steinbach
MIS Manager
Sam Levitz Furniture

E-mail: MIS at samlevitz.com
Phone:  520.624.7443 X2571
Cell:   520.247.5730