[Tfug] Way OT: Advertising

[Bexley Hall]

Hi Paul,

--- On Tue, 9/29/09, Paul Lemmons <paul at lemmons.name> wrote:

> > Do any of the local schools have a *worthwhile* course in
> > advertising, the psychology of buying, etc. that I could
> > *audit*?  I don't want a practical course that tells you
> > *how* to advertise.  Rather, I want something that explains
> > *if* and why ads work.  I.e., a justification for why you
> > should invest $X in advertising (which is neverending)
> > instead of investing that same $X in making your product
> > better (more features, more reliability, better warranty).

> > Alternatively (and, probably more preferably!), can anyone who
> > may have taken such a course point me to a textbook that I
> > could glean the information from (far less time commitment
> > than auditing a class).

> Take a look at this book:
> 
> Predictably Irrational
 
Excellent!  Even if it doesn't address my immediate questions,
it looks like it would be a very interesting read!

Thanks!
--don