[Tfug] Way OT: Advertising

[Bexley Hall]

Hi Paul,

--- On Tue, 9/29/09, Paul Lemmons <paul at lemmons.name> wrote:

...

> > Alternatively (and, probably more preferably!), can anyone who
> > may have taken such a course point me to a textbook that I
> > could glean the information from (far less time commitment
> > than auditing a class).
>   
> Take a look at this book:
> 
> Predictably Irrational

I picked this up the other day and just managed to read it this
evening.  What a delightful book!  Still leaves my basic
question unanswered but adds a *wealth* of information that,
I'm sure, advertisers already exploit.

Thanks for the pointer!
--don